
Monday, April 30, 2007
The Hobson & Holtz Report - Podcast #236: April 30, 2007
Content summary: Update on the “How to do everything with podcasting” book; the Media Monitoring Minute with CustomScoop; book on tape meets RSS on iPod; blogging on behalf of a client and ghost blogging; study: influencers rely on the internet as a resource; blogger shuts down after Skype denies permission for name use: heavy handed and a missed PR opportunity?; Forbes’ organization chart wiki; discussion: the development of media training; listeners’ comments discussion; the music; and more.
[Message from our sponsor: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]
Show notes for April 30, 2007
Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Download the file here (MP3, 27.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday May 3…
Thursday, April 26, 2007
The Hobson & Holtz Report - Podcast #235: April 26, 2007
Content summary: Luke Armour’s virtual PR murder mystery; Shel’s Toronto experiences; the Media Monitoring Minute with CustomScoop; CIPR asks if PR qualifications are a necessity; are we taking too narrow a view about social media?; Gartner predicts 80% of internet users will use virtual worlds; voice coming to Second Life; Blue Cross pet charity launches petcasts; Dan York reports on landscaping, Ustream and podcast download statistics; Eric Schwartzman interviews Jeanette Gibson, Cisco Systems; listeners’ comments discussion; upcoming Ragan conference in London; the music; and more.
[Message from our sponsor: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]
Show notes for April 26, 2007
Welcome to For Immediate Release: The Hobson & Holtz Report, a 62-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Dayton, Ohio, USA.
Download the file here (MP3, 28MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday April 30…
Monday, April 23, 2007
The Hobson & Holtz Report - Podcast #234: April 23, 2007
Content summary: Neville’s 24-hour cold and the Vista effect on recording; Shel on the social outcomes from social media; the Media Monitoring Minute with CustomScoop; reputation damage and the GMTV phone quiz ‘irregularity’; borrowing social media ideas for Accenture’s intranet; Second Life Business Communicators meet at Edelman Island; Alex Bellinger: EU threatens online retailers; UK survey on online investor communication; Lee Hopkins reports; listeners’ comments discussion; the music; and more.
[Message from our sponsor: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]
Show notes for April 23, 2007
Welcome to For Immediate Release: The Hobson & Holtz Report, a 62-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Toronto, Ontario, Canada.
Download the file here (MP3, 28MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday April 26…
Thursday, April 19, 2007
The Hobson & Holtz Report - Podcast #233: April 19, 2007
Content summary: Shel on The Engaging Brand; CustomScoop’s new promo spots; Neville on organizational culture; Dan York’s report; Neville on website measurement; Sallie Goetsch’s report; listener comments; the music; and more.
[Message from our sponsor: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]
Show notes for April 19, 2007
Welcome to For Immediate Release: The Hobson & Holtz Report, a 71:40-minute podcast recorded live from Concord, California, USA, and almost live from Wokingham, Berkshire, England.
Download the file here (MP3, 32.8MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday April 23…
Monday, April 16, 2007
The Hobson & Holtz Report - Podcast #232: April 16, 2007
Content summary: Talking on other podcasts: podcast411, Melcrum podcast, Forward podcast, PodLeaders, Engaging Brands; Coca-Cola launches Virtual Thirst contest in Second Life; Lee Hopkins is back!; highlights of Poynter’s Eyetrack 2007 study; contest to design the new Jardin des Halles in Second Life; social networking update; automatic news makes headlines and money; listeners’ comments discussion; news about Thursday’s show, and next week’s shows; the music; and more.
[Message from our sponsor: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]
Show notes for April 16, 2007
Welcome to For Immediate Release: The Hobson & Holtz Report, a 59:42-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Download the file here (MP3, 27.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday April 19…
Friday, April 13, 2007
The Hobson & Holtz Report - Podcast #231: April 12, 2007
Content summary: Eric Schwartzman interviews David Greising, chief business correspondent at the Chicago Tribune; Dan York asks what does a “corporate blog portal” need to have to be successful; David Phillips reports on value and values in PR; Shel from Chicago on a press release white paper; listeners’ comments discussion; the music; and more.
[Message from our sponsor: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]
Show notes for April 12, 2007
Welcome to For Immediate Release: The Hobson & Holtz Report, a 41:30-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Chicago, Illinois, USA.
Download the file here (MP3, 19MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday April 16…
Monday, April 09, 2007
The Hobson & Holtz Report - Podcast #230: April 9, 2007
Content summary: Scholarly research examines the role of black bloggers; ‘no comment’ doesn’t cut it anymore: blogosphere PR tips from BusinessWeek; Twitter vs Jaiku; demographics of visitors to UK blogs; Sallie Goetsch reports from the Podcast Asylum; listeners’ comments discussion; news about Thursday’s show; the music; and more.
[Message from our sponsor: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]
Show notes for April 9, 2007
Welcome to For Immediate Release: The Hobson & Holtz Report, a 59:42-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Download the file here (MP3, 27.3MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday April 12…


